Looking for useful insight into PR, SEO, Social Media and Analytics? Try these.
Is social media and digital advertising drowning in a sea of fakery?
May 14, 2014 By Andrew Bruce Smith Leave a Comment
(Note: this article was first posted on my LinkedIn profile on Thursday, May 8th, 2014) Did you know that: 61.5pc of web traffic is not human. 57pc of online video ads are unviewable. Or watch Bob Hoffman’s recent keynote speech at Advertising Week Europe: These are just some of the pointers that have emerged in […]
Is online press coverage the best form of SEO?
August 22, 2013 By Andrew Bruce Smith 13 Comments
When analysing Google SERP results, you often find that the top ranked pages are press articles. And press articles that have been published very recently. Given all the recent kerfuffle about online press releases and the whole “no follow” links issue, it made me realise that perhaps PR and SEOs are barking up the wrong […]
Network topology in action with Traackr: CIPR Share This Too
August 9, 2013 By Andrew Bruce Smith 1 Comment
As my fellow CIPR Social Media Panel member Rachel Miller has already ably blogged, Share This Too is due to be published by Wiley at the end of August. My contribution to this edition is a chapter on network topology – the study of the structure of networks. And in a very timely and helpful […]
Recent Comments