Agency Landscape Is Coming To A Crossroads: Forrester Blog For Interactive Marketing Professionals

While there were some very clear and some subtle differences between all of the agencies, most of them scored well in criteria such as strategy development, audience insight, execution & development, emerging & social media and analytics. However, though most of these agencies have built sophisticated analytics teams, they still have work to do in this area as the average score for that criterion by client references was approximately 5% lower than the scores for other criteria.



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