Richard Edelman on NYT piece: Spinning The Web

When I came into this business 32 years ago, my worst nightmare was to be presented as an empty-headed flack touting products without understanding, paid to drink with reporters in order to generate hits in the press. There are thousands of PR practitioners who work in an ethical and intelligent manner. This article missed the opportunity to present public relations as a vital profession at a time when reader attention is dispersed among media and ideas bubble up from the bottom.

Richard Edelman’s 5 myths of the PR Profile, “a more nuanced form of ethnic profiling.” Comments to his post are worth reading too.


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