SEO keyword firm Wordtracker have released a new free tool that allows you to see the most popular questions people ask in relation to a specific keyword or phrase. For example, the most common phrase associated with public relations is: “what is public relations?”.
According to Wordtracker, by creating content related to relevant questions, you may improve your search efficacy – although they freely admit this is a “long tail” technique.
Perhaps unsurprisingly, questions are mainly of a Socratic variety ie “What is X?”
But it did make me wonder why we don’t ask more questions via Google? If you were looking for the best digital PR consultancy for example, wouldn’t it make sense to at least ask the question, just to see what results Google brings back? As I’ve blogged previously, this clearly isn’t the way we use Google (and it seems to apply across the board).
Perhaps if I ask the question “Why don’t more people use Google Search to ask questions?”, I might bring down the Internet?