How much are tech firms spending on social media?


Based on the latest IDC report on tech marketing spend, not a lot. In fact, social media doesn’t seem to even register as a discrete item on the tech marketing agenda. It is possible that social media is lumped in as part of “other” digital marketing (which constitutes less than 1pc of total marketing spend). Which seems to bear out that in spite of all the talk and promise surrounding social media, it hasn’t yet made a significant impact on tech vendor marketing spend. It will be interesting to see what happens over the next 12 months in terms of social media’s share of marketing wallet. Or will a tough economy see vendor marketers retrench into sticking with traditional marketing tactics? eg events.

Advertisements

Comments

  1. It’s not helped by yht e fact so much of this is led by people who don’t understand what they’re doing. I don’t mean that in a snarky fashion but as a statement of fact based on the skillset of those pimping socmed.

    Like

  2. Andrew Bruce Smith says:

    When you say they don’t understand what they are doing, do you mean they don’t really understand the nature of the businesses/prospects they are selling socmed to – and is it thus merely a change salesmenship?

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: