88pc of UK internet searches are for branded terms


  • “According to Hitwise’s report Managing Your Brand Online, 88 per cent of UK internet searches for the 2,000 most popular search terms in May 2008 were for branded terms – up from 65 per cent in 2005.

    The 10 most popular searches were brand destinations, led by Facebook, Bebo, YouTube and MySpace. The report found that 8.7 per cent of searches for the top 100 online brands in the UK results in a visit to a website not operated by the brand owner.”

    Does this mean that generic search terms aren’t that valuable? No – but it shows that doing your homework on the type and kind of terms your audiences are using is effort well spent.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: