Markets without Marketing | Linux Journal

Link: Markets without Marketing | Linux Journal.

Provocative stuff from Doc Searls. In particular:

I know a lot of terrific PR people who are doing great work at moving their business from the Age of Spin to the Age of Full Exposure. I wish them luck in their mission. But when it’s complete the result won’t bear any resemblance to PR as we’ve known it.

The fact that PR is/will change out of all recognition seems to be broadly accepted by most people – of course, we are all in the dark at the moment as to exactly what it will look like in the future.


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