VNU to chop 25pc of editorial staff?


That’s according to tech PR gossip site World’s Leading – full post here: VNU Job Losses.

Although there is no hard evidence at this point, it would come as no surprise if further cuts are to be made – it merely confirms  the general trend to remove staff editorial resource from the publishing equation.

The claim is also made that VNU’s News Desk set up may make a return – if at first you don’t succeed, etc.

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Comments

  1. It’s a vicious circle: ad revenues drop, so publishers look to cut staff, which lowers quality, which gives readers less reason to buy, which reduces sales, which drops your ad revenue. When will publishers learn…?

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  2. Indeed. Is it old fashioned to believe that people read a mag or view a website for the editorial content rather than the ads? Yet looking at investment and freelances rates, you’d think editorial was the least important aspect of the process….

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