Press Releases Are More Popular Than Reported News, Says Study

Says this piece from US mag Information Week

"The real headliner in this is that the most used content type
among knowledge workers for business purposes has switched to press
releases," says Outsell VP and analyst Roger Strouse. Until recently,
he says, trade journals had occupied the top spot.

Strouse posits several possible explanations for the rising
popularity of press releases. "It may be that press releases are easier
for people to get their hands on," he says. "It may be that press
releases are shorter and pithier. It may be that they’re oftentimes
free and come right into an RSS reader."

Which means the "press release is alive/dead" debate will continue to roll on. Though I’m sure most journalists would dispute whether press releases are shorter or pithier.

Thanks to Tom Murphy for the spot PR Opinions


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