Journalists write easier to read copy than PRs (though apparently I am pretty readable)

Apparently the New View From Object Towers is pretty readable with a Gunning-Fog score of 8.9 – on par with a popular novel. Da Vinci code anyone?

Take the test here Gunning Fog

More below from Stuart Bruce.

Link: A PR Guru’s Musings – Stuart Bruce: Journalists write easier to read copy than PRs.

Media Orchard has a fun little experiment to assess some media, marketing and PR blogs for their readability using the Gunning-Fog test. I thought I’d add a few extra to the pot (one or two duplicates) and see how PRs compare to journalists and politicians.

Basically it measures what age/how many years of education you need to have had in order to be able to understand the copy. So a newspaper like The Guardian or The Times would score 10 and The Sun scores 6 (which interestingly according to Wikipedia is what a typical comic scores).

The one that impressed me was David Miliband who started his government blog as a way "to help bridge the gap – the growing and potentially dangerous gap – between politicians and the public". From this score (a crude test I know) it looks like he is doing a good job.



  1. Sorry for missing you out, my fingers got tired!


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