Do PRs really send emails like this to journalists?

A journalist chum sent me the following missive he received from a PR the other day. I’ve removed reference to the client to spare their blushes:

Dear X,

I have embedded the announcement below, if you have any questions or would like to speak with  Company Y  regarding this announcement, please contact me at the below coordinates.

Then again, perhaps I’m quite out of touch with PR terminology these days – one doesn’t include a press release any more in an email – you EMBED it. And you don’t provide a phone number – these are better known as co-ordinates.


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