Half of marketing and communications staff face burnout


An interesting piece by Joe Lepper in Brand Republic yesterday. Apparently around half of those working in the marketing, advertising, sales and PR sectors in the UK are at risk of burning out, according to a new survey.

The research, by recruitment firm Hudson UK, found that 44% of those in the sectors had experience of one or more symptoms of overwork and burnout.

The survey was carried out in May by The Survey Shop and included interviews with 107 workers, employers and human resources staff in the marketing, advertising, sales and PR sectors.

Around a half of employers and employees thought the situation had worsened in the last five years.

The anecdotal evidence appears to support this – the pressure to get more out of people for less reward is widespread – no surprise then to see higher levels of absenteeism and people leaving the industry altogether (see previous posts on the subject).

It does suggest that traditional agency business models and approaches just don’t work any more. There has to be a better way.

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