In Front Of Your Nose: An online PR blog

Andrew Bruce Smith of escherman on technology PR. And George Orwell. Mostly.

Streetcar: Driving On Demand (and great customer service)

MeadlandsStreetCar

I’ve just signed up for Streetcar, the driving equivalent of Software as a Service. Rather than have the capital expense of owning and running a car, you only pay for a vehicle as and when you need it ie as an operating expense.

Here are the main differences between normal car hire:

1. You can use the car for as little as 30 mins at a time. Costs start at £3.95 per hour.

2. An available car should be no more than 5 – 10 mins walk from your home or current location (in my case, I can walk to our nearest Streetcar in approximately 30 seconds – see picture above).

3. You can have one way trips ie you can leave the car at your final destination rather than return it.

4. You can call Streetcar’s service centre  for free from the car’s hands-free phone. You can also divert your mobile phone’s incoming calls to the car, and plug in your iPod to the car’s stereo.

You  pay £60 for a year’s membership – and then pay as you go after that. The sign up process was very swift and easy. They send you a smartcard which allows you to open up your chosen vehicle and then you key in your membership pin number to activate the car for driving – very clever.

For the typical urban commuter whose own car spends all week not doing anything except depreciating in value, the cost savings to be had by using Streetcar are quite compelling. They also offer a business version – replacing an owned fleet with Streetcars “without the fixed costs, depreciation and hassle. And if you don’t already have Streetcars right outside your office, Streetcar can even locate cars in your own office car park.”

I’ll report back later on how our driving on demand experiment goes.

Filed under: Driving

Andrew Bruce Smith on Twitter

 

November 2009
M T W T F S S
« Oct    
 1
2345678
9101112131415
16171819202122
23242526272829
30  

RSS LastFM recently played tracks

RSS PR Week – Technology PR news

RSS Online PR

RSS PR Week Community

  • Technology: The Week in Technology November 7, 2009
    Websense chooses Mi Liberty to raise profile.Read: Technology: The Week in Technology.
    PR Week
  • Media: Shift in focus keeps The Sun shining November 7, 2009
    'Labour's lost it,' screamed The Sun's front page a few weeks ago, bringing the Government's party conference to a nasty halt. The tabloid's decision to switch allegiance from Labour to the Conservatives generated huge interest across the media industry, which proves that as it approaches its 40th anniversary, The Sun still has […]
    PR Week
  • Telnic drafts in Edelman November 7, 2009
    Online phonebook outfit Telnic has hired Edelman as its retained global PR agency.Read: Telnic drafts in Edelman.
    PR Week
  • Carnage UK press team hits back at negative media coverage November 6, 2009
    The communications team at student event organiser Varsity Leisure Group has spoken out against the media coverage this week about Carnage UK.Read: Carnage UK press team hits back at negative media coverage.
    PR Week
  • Digital PR: PRWeek Digital Survey 2009 October 12, 2009
    Are PR agencies taking digital comms seriously? PRWeek carried out exclusive research into how effectively the discipline is being embraced and asked a panel of judges to give their opinion on some of the best digital campaigns out there. Cathy Wallace reports.Read: Digital PR: PRWeek Digital Survey 2009.
    PR Week
  • Five up and coming social media sites every PR person should know about November 6, 2009
    What's the next Twitter? Our panel of digital PR experts nominate the sites everyone will be talking about in 2010Read: Five up and coming social media sites every PR person should know about.
    PR Week
  • Lord Bell: Comms must be complementary November 5, 2009
    Let me say at the beginning I agree completely with Lord Chadlington's wise and perceptive column last week. The forward strategy must be growth alongside cost-control.Read: Lord Bell: Comms must be complementary.
    PR Week
  • How should Neal's Yard Remedies have responded to the Guardian's bloggers? November 5, 2009
    Our digital essay writers offer Neal's Yard Remedies some advice on how it might have handled the explosion of communications that appeared on the Guardian's website in May.Read: How should Neal's Yard Remedies have responded to the Guardian's bloggers?.
    PR Week
  • Sandra MacLeod: PR industry is at a crossroads November 5, 2009
    At the risk of agreeing with two of the leading PR gurus of our day, Lord Chadlington and Lord Bell (PRWeek, 2 October and 9 October), the world is changing and PR is ideally placed to step in and step up. But the question remains, will it?Read: Sandra MacLeod: PR industry is at a crossroads.
    PR Week
  • CIPR seeks to calm concerns over looming financial loss November 5, 2009
    Industry body announces recovery strategy as it forecasts £700,000 shortfall.Read: CIPR seeks to calm concerns over looming financial loss.
    PR Week