In Front Of Your Nose: An online PR blog

Andrew Bruce Smith of escherman on technology PR. And George Orwell. Mostly.

September 1, 2009 • 8:09 pm

Social Media Guidelines: MIchael Gerrard – IDC

I’ve posted a couple of blogs recently about the rise of the social media function and how BtoB companies can best leverage social media. A common theme has been the need for marketing to provide guidance, guidelines and infrastructure without stifling the power of this new channel to reach customers, prospects and influencers. To help with your journey, I’ve included below a list of social media guidelines that several companies have published:

  • Cisco: http://blogs.cisco.com/news/comments/ciscos_internet_postings_policy/

  • Dell: http://www.dell.com/content/topics/global.aspx/policy/en/policy?c=us&1=en&s+corp&~section=019

  • Mayo Clinic: http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/

  • BT: http://richarddennison.files.wordpress.com/2009/04/bt-social-media-guidelines-mar09.pdf

  • eBay: http://ebayinkblog.com/2009/03/06/new-social-media-guidelines-for-reporting-company-information/

  • HP: http://www.hp.com/hpinfo/blogs/codeofconduct.html

  • IBM: http://www.ibm.com/blogs/zz/en/guidelines.html

  • Intel: http://www.intel.com/sites/sitewide/en_US/social-media.htm

  • SAP: http://www.sapweb20.com/blog/2009/07/sap-social-media-guidelines-2009/#
  • Sun: http://www.sun.com/communities/guidelines.jsp

    • Have any others to share?. . . Please comment below.

    via techmarketingblog.blogspot.com

    Filed under: Uncategorized

    2 Responses

    1. Chris Norton says:
      September 2, 2009 at 11:18 am

      Thanks Andrew an intresting list. I am regularly being asked to write guidelines, so this resource could prove very useful.

      Reply
    2. Avoiding the ‘Glass Box’ « pwcom 2.0 says:
      September 24, 2009 at 11:45 am

      [...] Instead, it’s time to educate and train, to create social media guidelines (some examples here) that encourage all your employees to be responsible communicators, and perhaps even to reward your [...]

      Reply

    Leave a Reply

    Andrew Bruce Smith on Twitter

    RSS Online PR on Twitter

    RSS Online PR and Social Media (via Econsultancy)

    • Five social media tips for 2010 December 11, 2009
      Get creative. Just being on Facebook and Twitter isn't enough. As social media matures, companies will need to do more to stand out and stay relevant. That means going beyond "We're on [site name]" to "We're using [site name] to do x, y and z" and developing strategies relevant to those objectives. Bring on the right people […]
      Patricio Robles
    • TV brands and social media: the Good, the Bad and the Ugly. December 11, 2009
      I’m going to give each brand a ‘Social Media Reputation’ score. This is a system we’ve developed here at Yomego Towers that allows us to look at the noise around a brand and the sentiment behind what’s being said. The outcome will be a total score out of 100, which makes it easy to compare results. I’ll use data from manual and automated processes to track s […]
      Steve Richards
    • Q&A: Lesley Eccles of Hubdub and FanDuel December 10, 2009
      Tell us a bit more about Hubdub, the company. We formed our Social Games company, Hubdub Ltd, in November 2007 and launched our first prediction game, hubdub.com, in January 2008. Hubdub.com is a news prediction game where players use fake money to make predictions on questions about subjects such as politics, entertainment, business and sport. We received f […]
      Aliya Zaidi
    • The Econsultancy Innovation Awards 2009: The Winners December 9, 2009
      Innovation in Affiliate Marketing Winner: eBay Partner Network Highly commended: Skimlinks About the winning entry: Quality Click Pricing is a quality based Cost Per Click (CPC) payout model designed to better reward the best affiliates and elevate the quality of traffic driven to eBay sites through its affiliate programme. Quality Click Pricing rewards affi […]
      Chris Lake
    • Google Real Time search: the experts' view December 9, 2009
      What will the major effects of Real Time search be? For brands... Andrew Heaps, Head of SEO at Latitude: For me it puts the emphasis right back on brands, just as Eric Schmidt said would be the case 12+ months ago. With the inclusion of live Twitter (et al) streams in the natural SERPs, social media, and in particular brand reputation has never been so impor […]
      Graham Charlton
    • Social Media: who can show us the real value? December 8, 2009
      Imagine logging into your email every Monday morning to find a report clearly outlining the value derived from all the time, effort and resource you’ve expended on the social web. That would be nice wouldn’t it? Seeing what impact of all that faffing about in Facebook; Twitter twaddling and blog blabbing has done for your brand would be invaluable. But what […]
      Karl Havard
    • Q&A: Xenios Thrasyvoulou of PeoplePerHour.com December 8, 2009
      How does PeoplePerHour.com work? It's an online marketplace which, mainly small, businesses can use to outsource work to a thriving community of self-employed freelancers, or people with micro-businesses, perhaps working from home.This outsourcing is facilitated through the site; we help businesses to find the right freelancer for the work, and follow i […]
      Graham Charlton
    • Dell reaches $6.5m sales via Twitter December 8, 2009
      While the original @DellOutlet Twitter account was revealed in June to have generated $3m for the company, the growth of revenues outside of the US is also impressive.  The Canadian @DellHomeSalesCA account has generated $150,000 in less then a year, while in just seven months, the Brazilian equivalent (@dellnobrasil) has driven $800,000 in sales. Dell also […]
      Graham Charlton
    • MPs as brands: does name-recognition matter? December 7, 2009
      Using Twitter I sent messages to a handful of MPs and PPCs who have active accounts. Many chose not to reply (perhaps an indicator that they're not doing a good job) but a few did. Most notably, Labour civil service minister Tom Watson replied: This position was that in the long run, name recognition amongst his constituents is less important than advoc […]
      Ben LaMothe
    • Social media measurement: a 10-step guide December 4, 2009
      Step one Read my article on social media measurement to understand that social optimisation is really all about the bigger picture: satisfaction, engagement, loyalty and ultimately profits. The past decade has been largely about customer acquisition, whereas the next one will shift towards retention. Social optimisation strategies will certainly help you to […]
      Chris Lake

    RSS Online PR

    RSS PR Week Community