In Front Of Your Nose: An online PR blog

Andrew Bruce Smith of escherman on technology PR. And George Orwell. Mostly.

July 3, 2009 • 3:26 pm

Freeconomics Part IV – Freemium, or if you ain’t paying you ain’t the customer – broadstuff

via broadstuff.com

“If you ain’t paying for it, you ain’t the customer”. Excellent post from Alan Patrick (aka Broadstuff) on Chris Anderson’s Freemium model. Great writing:

“It was at this point that Mr Anderson revealed the Deus Ex Machina of this Freecosystem, the thing that actually keeps the wheels turning in this economic perpetual motion machine. “Thats for the Day Job”

The Day Job! Of course! Yes, the Day Job is what earns the Real Money. You then use your Free Time to make Free Stuff to sell on the Free World. But if your Day Job is making stuff that people that people are making for free, then what?”

Filed under: online pr

Leave a Reply

Andrew Bruce Smith on Twitter

RSS Online PR on Twitter

RSS Online PR

RSS PR Week Community

  • Technology: The Week in Technology November 7, 2009
    Websense chooses Mi Liberty to raise profile.Read: Technology: The Week in Technology.
    PR Week
  • Media: Shift in focus keeps The Sun shining November 7, 2009
    'Labour's lost it,' screamed The Sun's front page a few weeks ago, bringing the Government's party conference to a nasty halt. The tabloid's decision to switch allegiance from Labour to the Conservatives generated huge interest across the media industry, which proves that as it approaches its 40th anniversary, The Sun still has […]
    PR Week
  • Telnic drafts in Edelman November 7, 2009
    Online phonebook outfit Telnic has hired Edelman as its retained global PR agency.Read: Telnic drafts in Edelman.
    PR Week
  • Carnage UK press team hits back at negative media coverage November 6, 2009
    The communications team at student event organiser Varsity Leisure Group has spoken out against the media coverage this week about Carnage UK.Read: Carnage UK press team hits back at negative media coverage.
    PR Week
  • Digital PR: PRWeek Digital Survey 2009 October 12, 2009
    Are PR agencies taking digital comms seriously? PRWeek carried out exclusive research into how effectively the discipline is being embraced and asked a panel of judges to give their opinion on some of the best digital campaigns out there. Cathy Wallace reports.Read: Digital PR: PRWeek Digital Survey 2009.
    PR Week
  • Five up and coming social media sites every PR person should know about November 6, 2009
    What's the next Twitter? Our panel of digital PR experts nominate the sites everyone will be talking about in 2010Read: Five up and coming social media sites every PR person should know about.
    PR Week
  • Lord Bell: Comms must be complementary November 5, 2009
    Let me say at the beginning I agree completely with Lord Chadlington's wise and perceptive column last week. The forward strategy must be growth alongside cost-control.Read: Lord Bell: Comms must be complementary.
    PR Week
  • How should Neal's Yard Remedies have responded to the Guardian's bloggers? November 5, 2009
    Our digital essay writers offer Neal's Yard Remedies some advice on how it might have handled the explosion of communications that appeared on the Guardian's website in May.Read: How should Neal's Yard Remedies have responded to the Guardian's bloggers?.
    PR Week
  • Sandra MacLeod: PR industry is at a crossroads November 5, 2009
    At the risk of agreeing with two of the leading PR gurus of our day, Lord Chadlington and Lord Bell (PRWeek, 2 October and 9 October), the world is changing and PR is ideally placed to step in and step up. But the question remains, will it?Read: Sandra MacLeod: PR industry is at a crossroads.
    PR Week
  • CIPR seeks to calm concerns over looming financial loss November 5, 2009
    Industry body announces recovery strategy as it forecasts £700,000 shortfall.Read: CIPR seeks to calm concerns over looming financial loss.
    PR Week