In Front Of Your Nose: An online PR blog

Andrew Bruce Smith of escherman on technology PR. And George Orwell. Mostly.

December 16, 2008 • 6:15 pm

“Software as a Service: it’s about the business model, stupid” says SaaS-IT Consult

A quick plug for client SaaS-IT Consult and their new whitepaper entitled “Software as a service: It’s about the business model, stupid”.

SaaS-IT say that too much focus on technology and a failure to develop new business models will mean many traditional IT industry players such as ISVs and resellers may fail to capitalise on the emerging Software as Service (SaaS) market.

They also say the SaaS market has got more in common with supermarket retailing than traditional IT sales models. Or as they put it, selling cheese rather than technology.

As SaaS-IT founder and partner Anders Trolle-Schultz remarks: “Software as a Service (SaaS) is going to have a major impact on the business world in the next few years. In spite of this, virtually all of the discussion around SaaS to date has focussed on technology – and that SaaS is merely a different technology delivery model. The simple fact is that SaaS isn’t about technology at all. It’s a business model. As a result, mainstream SaaS adoption will require a major mindset change on the part of all participants, not least the existing IT channel. Technology is not the main market inhibitor. We have produced this new whitepaper to help move the debate and discussion toward the real business drivers in the development of the SaaS market.”

Click here to download copies of the whitepaper,”Software as a service: It’s about the business model, stupid”.

About SaaS-IT

SaaS-IT is Europe’s leading Software As A Service (SaaS) business enablement consultancy. SaaS-IT provides a bespoke mix of practical, real world consulting services to allow small to medium size ISVs, value added hosters and mainstream software vendors to optimise their SaaS business capabilities.

Unlike larger generalist and technology led consultancies, SaaS-IT delivers an unrivalled level of business partnership expertise to ensure SaaS market opportunities are properly validated and optimally executed where appropriate.

SaaS-IT consultants have extensive expertise, understanding and experience of local European market conditions and are best positioned to advise on all aspects of SaaS business enablement including messaging, pricing, sales & marketing, demand generation, licensing models, product development lifecycle, and support operations.

Filed under: SaaS, Technology PR, Web/Tech, digital pr, online pr, tech pr , , ,

Leave a Reply

Andrew Bruce Smith on Twitter

RSS Online PR on Twitter

RSS Online PR and Social Media (via Econsultancy)

  • The Web 2.0 Suicide Machine mortifies Facebook and for good reason January 5, 2010
    Fortunately, there's the Web 2.0 Suicide Machine. The work of Rotterdam-based Moddr, the Web 2.0 Suicide Machine lets you log off for good without much hassle. Just provide your login details for popular Web 2.0 websites you use and the Suicide Machine can do the dirty work of essentially deleting your online profiles. On Facebook, for instance, this en […]
    Patricio Robles
  • O2’s major mobile marketing spamfail January 4, 2010
    Now, I can deal with the cold weather, annoying consumers barging past me to seek out discounted high street treasure, and wall-to-wall bad TV. But I can’t deal with the fact that a mobile operator is unable or unwilling to remove me from its marketing list. It’s a marketing basic. Everybody loves a giveaway, in theory, although you couldn’t pay me to downlo […]
    Chris Lake
  • Will Google Wave be the stand-out collaboration success of 2010? January 4, 2010
    If 2009 has been the year of the social media expert (often somebody with no practical experience but a history of reposting stories, he wrote cynically...), 2010 will be the year of social collaboration. I mean this in relation to business process and internal communications, not the external facing application of social media. At the heart of this trend li […]
    James Gurd
  • Five things you need to do online in 2010 January 4, 2010
    Christmas indulgence is over and we’re all racing back to the office filled with positivity, enthusiasm and hopefully fading hangovers. If you’re planning to plough this positivity into your website then great. You’re not too late to increase your customer base through the internet and, thanks to localised search and long-tail keywords, you can still compete […]
    Kevin Gibbons
  • Free your blog comments from SEO and improve your SEO January 4, 2010
    In the beginning comments on blogs were seen as a win-win scenario. The blog owner could see that someone cared enough about the post to comment. The blog owner got some free copy. Someone else was writing for their blog; albeit just a little paragraph or so. It was still content and content was still king. The kindly person leaving the comment got something […]
    Andrew Girdwood
  • Five minutes on YouTube, a $30m Hollywood contract December 18, 2009
    But Halpern's big break looks incredibly small compared to that of Uruguayan filmmaker Fede Alvarez. According to the BBC, he has been offered a $30m contract to produce a Hollywood sci-fi film for Sam Raimi’s Ghost House Pictures. Raimi, of course, is well-known for his work on the Spiderman films and Evil Dead series. Who is Alvarez? Alvarez is a prof […]
    Patricio Robles
  • Best of 2009: 24 social media experts interviewed December 18, 2009
    Dell's Richard Binhammer on selling via TwitterRichard talks about Dell's sales stats on Twittter, and the company's approach to social media measurement. Shel Israel talks about TwitterI recently talked to Shel about how businesses, large and small, are using Twitter. Pluck's Stephanie Himoff on social media for publishersStephanie talks […]
    Graham Charlton
  • Amazon boosts affiliate social media push on Blogger December 17, 2009
    Expanding on its effort to cash in on social media, Amazon has launched Amazon Associates for Blogger, which is designed to give bloggers on Google's popular blogging service the ability to easily add links to relevant Amazon products when they post. Amazon Associates for Blogger has two integration points: A Product Finder that enables bloggers to high […]
    Patricio Robles
  • Will Facebook's privacy blunder hurt advertisers most? December 16, 2009
    When Facebook launched, it was a private network reserved exclusively for students and alumni at a handful of schools. But over time, as it has opened up to the world at large, it has also become more public. The motivation for this is simple: it will be impossible for Facebook to grow into the company it needs to be financially as a closed, private network. […]
    Patricio Robles
  • Eight cool social media infographics December 16, 2009
    The World Map of Social Networks   Building a Company with Social Media   Facebook vs. Twitter   Map of Online Communities (2007)   The Life Cycle of a Blog   The Conversation Prism   Gender Balance on Social Networking Sites Twitter Statistics This is only a selection of what's out there. What other social media infographics did I miss? Leave your comm […]
    Jake Hird

RSS Online PR

RSS PR Week Community