Comments on: Where are the PR Numerati? (Is Stephen Baker reading this?) http://escherman.wordpress.com/2008/12/01/where-are-the-pr-numerati-is-stephen-baker-reading-this/ Andrew Bruce Smith of escherman on technology PR. And George Orwell. Mostly. Sat, 19 Dec 2009 03:25:55 +0000 http://wordpress.com/ hourly 1 By: Andrew Bruce Smith http://escherman.wordpress.com/2008/12/01/where-are-the-pr-numerati-is-stephen-baker-reading-this/#comment-786 Andrew Bruce Smith Tue, 02 Dec 2008 17:06:55 +0000 http://escherman.wordpress.com/?p=643#comment-786 Glad I tickled your fractal ;-) Another recently published book I'd recommend is Performance Leadership by Oracle's Frank Buytendijk - lots of excellent material on measurement and behaviour. As Frank says, measurement drives behaviour regardless of what is being measured. Stephen Baker's book also spends a lot of time looking at how maths and analysis is being used to model behaviour - if PR is about influencing behaviour, then it ill behooves anyone in PR to turn a blind eye to the work that is being done in the realm of maths/analytics. Glad I tickled your fractal ;-)

Another recently published book I’d recommend is Performance Leadership by Oracle’s Frank Buytendijk – lots of excellent material on measurement and behaviour. As Frank says, measurement drives behaviour regardless of what is being measured. Stephen Baker’s book also spends a lot of time looking at how maths and analysis is being used to model behaviour – if PR is about influencing behaviour, then it ill behooves anyone in PR to turn a blind eye to the work that is being done in the realm of maths/analytics.

]]> By: Philip Sheldrake http://escherman.wordpress.com/2008/12/01/where-are-the-pr-numerati-is-stephen-baker-reading-this/#comment-785 Philip Sheldrake Tue, 02 Dec 2008 16:01:35 +0000 http://escherman.wordpress.com/?p=643#comment-785 Andrew Smith tickled my fractal with his post yesterday "Where are the PR Numerati?" (and here on MarCom Professional). Why? Because he's right and I'm numerate and I'm in PR. His post was prompted by the August 2008 book "The Numerati" by senior Business Week writer Stephen Baker. Public relations had been boiled down to a very simple process by the end of the 1990s. Journalists write the papers and magazines the public reads. The PRs know the journalists. The clients retain the PR professionals. That simple world is no more. I don't mean that traditional media relations no longer exists, only that it is now just a sub-set of a far more complex map of exerting influence. <a href="http://www.marcomprofessional.com/posts/philip.sheldrake/influence...-its-a-numbers-game" rel="nofollow">More...</a> Andrew Smith tickled my fractal with his post yesterday “Where are the PR Numerati?” (and here on MarCom Professional). Why? Because he’s right and I’m numerate and I’m in PR. His post was prompted by the August 2008 book “The Numerati” by senior Business Week writer Stephen Baker.

Public relations had been boiled down to a very simple process by the end of the 1990s. Journalists write the papers and magazines the public reads. The PRs know the journalists. The clients retain the PR professionals.

That simple world is no more. I don’t mean that traditional media relations no longer exists, only that it is now just a sub-set of a far more complex map of exerting influence.

More…

]]> By: steve baker http://escherman.wordpress.com/2008/12/01/where-are-the-pr-numerati-is-stephen-baker-reading-this/#comment-781 steve baker Mon, 01 Dec 2008 13:00:15 +0000 http://escherman.wordpress.com/?p=643#comment-781 Hi Andrew, thanks for your nice words about the book. Listen, if you find PR numerati who are doing interesting work, blog about it and I'll link to you. Steve Hi Andrew, thanks for your nice words about the book. Listen, if you find PR numerati who are doing interesting work, blog about it and I’ll link to you. Steve

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