Comments on: PR still stuck with traditional mindset toward online news releases: ROI of Online Press Releases Survey http://escherman.wordpress.com/2008/11/07/pr-still-stuck-with-traditional-mindset-toward-online-news-releases-roi-of-online-press-releases-survey/ Andrew Bruce Smith of escherman on technology PR. And George Orwell. Mostly. Sat, 19 Dec 2009 03:25:55 +0000 http://wordpress.com/ hourly 1 By: Janne http://escherman.wordpress.com/2008/11/07/pr-still-stuck-with-traditional-mindset-toward-online-news-releases-roi-of-online-press-releases-survey/#comment-760 Janne Wed, 12 Nov 2008 01:06:35 +0000 http://escherman.wordpress.com/?p=605#comment-760 It makes interesting readers that PR practitioners are still finding the traditional distribution methods and coverage for press releases valuable over the online media. When we are talking to our clients, online coverage forms a significant part of discussion. The UK media landscape has changed dramatically in the last three years and many publishing houses are now moving their print materials to the online realm. From speaking to colleagues in the USA, the UK is behind on things like blogs. In North America blogs are beingslowly phased out and with higher bandwidth available, webcasts and online video are slowly taking over from blogs. For PR professionals it is those agencies and/or inhouse personnel, that understand SEO and how it aligns with a clients marketing strategy that will survive in the new media age. It makes interesting readers that PR practitioners are still finding the traditional distribution methods and coverage for press releases valuable over the online media.

When we are talking to our clients, online coverage forms a significant part of discussion. The UK media landscape has changed dramatically in the last three years and many publishing houses are now moving their print materials to the online realm.

From speaking to colleagues in the USA, the UK is behind on things like blogs. In North America blogs are beingslowly phased out and with higher bandwidth available, webcasts and online video are slowly taking over from blogs.

For PR professionals it is those agencies and/or inhouse personnel, that understand SEO and how it aligns with a clients marketing strategy that will survive in the new media age.

]]> By: Coverage of the SNCR Research into Online Press Releases http://escherman.wordpress.com/2008/11/07/pr-still-stuck-with-traditional-mindset-toward-online-news-releases-roi-of-online-press-releases-survey/#comment-745 Coverage of the SNCR Research into Online Press Releases Fri, 07 Nov 2008 20:27:36 +0000 http://escherman.wordpress.com/?p=605#comment-745 [...] In Front Of Your Nose - PR still stuck with traditional mindset toward online news releases [...] [...] In Front Of Your Nose – PR still stuck with traditional mindset toward online news releases [...]

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