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	<title>Comments on: Why you should read Antony Mayfield&#8217;s e-book Brands In Networks</title>
	<atom:link href="http://escherman.wordpress.com/2008/10/31/why-you-should-read-antony-mayfields-e-book-brands-in-networks/feed/" rel="self" type="application/rss+xml" />
	<link>http://escherman.wordpress.com/2008/10/31/why-you-should-read-antony-mayfields-e-book-brands-in-networks/</link>
	<description>Andrew Bruce Smith of escherman on technology PR. And George Orwell. Mostly.</description>
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		<title>By: PR still stuck with traditional mindset toward online news releases: ROI of Online Press Releases Survey &#171; In Front Of Your Nose: An online PR blog</title>
		<link>http://escherman.wordpress.com/2008/10/31/why-you-should-read-antony-mayfields-e-book-brands-in-networks/#comment-739</link>
		<dc:creator>PR still stuck with traditional mindset toward online news releases: ROI of Online Press Releases Survey &#171; In Front Of Your Nose: An online PR blog</dc:creator>
		<pubDate>Fri, 07 Nov 2008 11:27:08 +0000</pubDate>
		<guid isPermaLink="false">http://escherman.wordpress.com/?p=571#comment-739</guid>
		<description>[...] adapt a line from Antony Mayfield, we may think we have developed a new discipline with online PR, but in many ways we have simply [...]</description>
		<content:encoded><![CDATA[<p>[...] adapt a line from Antony Mayfield, we may think we have developed a new discipline with online PR, but in many ways we have simply [...]</p>
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		<title>By: Andrew Bruce Smith</title>
		<link>http://escherman.wordpress.com/2008/10/31/why-you-should-read-antony-mayfields-e-book-brands-in-networks/#comment-722</link>
		<dc:creator>Andrew Bruce Smith</dc:creator>
		<pubDate>Mon, 03 Nov 2008 11:47:25 +0000</pubDate>
		<guid isPermaLink="false">http://escherman.wordpress.com/?p=571#comment-722</guid>
		<description>@Antony - thanks for the comment - anyone reading your e-book in conjunction with Rubicon&#039;s report and the recent Sapient research will have a much clearer picture of what&#039;s going on in digital marketing today.

@Jez - I&#039;m sure George Orwell would be horrified at a lot of things I&#039;ve written ;-)</description>
		<content:encoded><![CDATA[<p>@Antony &#8211; thanks for the comment &#8211; anyone reading your e-book in conjunction with Rubicon&#8217;s report and the recent Sapient research will have a much clearer picture of what&#8217;s going on in digital marketing today.</p>
<p>@Jez &#8211; I&#8217;m sure George Orwell would be horrified at a lot of things I&#8217;ve written <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: Jez Farmer</title>
		<link>http://escherman.wordpress.com/2008/10/31/why-you-should-read-antony-mayfields-e-book-brands-in-networks/#comment-721</link>
		<dc:creator>Jez Farmer</dc:creator>
		<pubDate>Mon, 03 Nov 2008 10:47:59 +0000</pubDate>
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		<description>Well you&#039;ve sold me on the e-book which I will now download - so thanks to you and Mr Mayfield.  
On the negative side of things, I am sure George Orwell would be horrified at the term &quot;Orwellist&quot;.</description>
		<content:encoded><![CDATA[<p>Well you&#8217;ve sold me on the e-book which I will now download &#8211; so thanks to you and Mr Mayfield.<br />
On the negative side of things, I am sure George Orwell would be horrified at the term &#8220;Orwellist&#8221;.</p>
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		<title>By: Antony Mayfield</title>
		<link>http://escherman.wordpress.com/2008/10/31/why-you-should-read-antony-mayfields-e-book-brands-in-networks/#comment-710</link>
		<dc:creator>Antony Mayfield</dc:creator>
		<pubDate>Sun, 02 Nov 2008 09:07:40 +0000</pubDate>
		<guid isPermaLink="false">http://escherman.wordpress.com/?p=571#comment-710</guid>
		<description>First off, thanks for reading the e-book and sharing this critique, Andrew - very interesting indeed. 

I&#039;m especially interested in the Rubicon report an the 5Ps way of looking at community types. 

By the way, turns out the digital agency of record thing is already happening in the US - I came across this Ad Age article this week: http://adage.com/agencynews/article?article_id=132026</description>
		<content:encoded><![CDATA[<p>First off, thanks for reading the e-book and sharing this critique, Andrew &#8211; very interesting indeed. </p>
<p>I&#8217;m especially interested in the Rubicon report an the 5Ps way of looking at community types. </p>
<p>By the way, turns out the digital agency of record thing is already happening in the US &#8211; I came across this Ad Age article this week: <a href="http://adage.com/agencynews/article?article_id=132026" rel="nofollow">http://adage.com/agencynews/article?article_id=132026</a></p>
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