Comments on: Tech firms global marketing spend: events (22pc – $3.3bn); digital (12pc – $1.8bn); PR (5pc – $750m): IDC http://escherman.wordpress.com/2008/10/05/tech-firms-global-marketing-spend-events-22pc-33bn-digital-12pc-18bn-pr-5pc-750m-idc/ Andrew Bruce Smith of escherman on technology PR. And George Orwell. Mostly. Sat, 19 Dec 2009 03:25:55 +0000 http://wordpress.com/ hourly 1 By: Blog Roundup for 6th of October 2008 :: Christopher Ross http://escherman.wordpress.com/2008/10/05/tech-firms-global-marketing-spend-events-22pc-33bn-digital-12pc-18bn-pr-5pc-750m-idc/#comment-695 Blog Roundup for 6th of October 2008 :: Christopher Ross Sun, 26 Oct 2008 19:56:48 +0000 http://escherman.wordpress.com/?p=527#comment-695 [...] One Hour A Day. Small Business Marketing Unleashed¸ Columbus Ohio was neat. Take a look at escherman.wordpress.com. Take a look at www.pandia.com. Al bookmarked a link kept me [...] [...] One Hour A Day. Small Business Marketing Unleashed¸ Columbus Ohio was neat. Take a look at escherman.wordpress.com. Take a look at http://www.pandia.com. Al bookmarked a link kept me [...]

]]> By: Blog Roundup for 5th of October 2008 :: Christopher Ross http://escherman.wordpress.com/2008/10/05/tech-firms-global-marketing-spend-events-22pc-33bn-digital-12pc-18bn-pr-5pc-750m-idc/#comment-694 Blog Roundup for 5th of October 2008 :: Christopher Ross Sun, 26 Oct 2008 19:56:00 +0000 http://escherman.wordpress.com/?p=527#comment-694 [...] Welcome to my blog, please feel free to subscribe to my RSS feed or leave a comment.A summary of Wordpress and WordPress SEO for October 5th 2008. Giving small businesses a big presence online As usual Because my SEO site is still in the works ? is nice. As usual Blogging is a Failed Business Plan¸ Unless? is gratifying. Take a look at postin.pl. It was worthy to get a lot from MarkUp4u.com - PSD To HTML Services. It was positive to get a lot from 6 Things To Consider When Selecting SEO Experts. Take a look at escherman.wordpress.com. [...] [...] Welcome to my blog, please feel free to subscribe to my RSS feed or leave a comment.A summary of WordPress and WordPress SEO for October 5th 2008. Giving small businesses a big presence online As usual Because my SEO site is still in the works ? is nice. As usual Blogging is a Failed Business Plan¸ Unless? is gratifying. Take a look at postin.pl. It was worthy to get a lot from MarkUp4u.com – PSD To HTML Services. It was positive to get a lot from 6 Things To Consider When Selecting SEO Experts. Take a look at escherman.wordpress.com. [...]

]]> By: renaissance chambara | Ged Carroll - Links of the day http://escherman.wordpress.com/2008/10/05/tech-firms-global-marketing-spend-events-22pc-33bn-digital-12pc-18bn-pr-5pc-750m-idc/#comment-686 renaissance chambara | Ged Carroll - Links of the day Fri, 17 Oct 2008 23:04:16 +0000 http://escherman.wordpress.com/?p=527#comment-686 [...] Tech firms global marketing spend: events (22pc - $3.3bn); digital (12pc - $1.8bn); PR (5pc - $750m)... - this is a damning indictment of technology marketing and quite scary to boot [...] [...] Tech firms global marketing spend: events (22pc – $3.3bn); digital (12pc – $1.8bn); PR (5pc – $750m)… – this is a damning indictment of technology marketing and quite scary to boot [...]

]]> By: How much are tech firms spending on social media? « In Front Of Your Nose http://escherman.wordpress.com/2008/10/05/tech-firms-global-marketing-spend-events-22pc-33bn-digital-12pc-18bn-pr-5pc-750m-idc/#comment-661 How much are tech firms spending on social media? « In Front Of Your Nose Mon, 06 Oct 2008 06:17:30 +0000 http://escherman.wordpress.com/?p=527#comment-661 [...] much are tech firms spending on social media? Based on the latest IDC report on tech marketing spend, not a lot. In fact, social media doesn’t seem to even register as a discrete item on the [...] [...] much are tech firms spending on social media? Based on the latest IDC report on tech marketing spend, not a lot. In fact, social media doesn’t seem to even register as a discrete item on the [...]

]]> By: Andrew Bruce Smith http://escherman.wordpress.com/2008/10/05/tech-firms-global-marketing-spend-events-22pc-33bn-digital-12pc-18bn-pr-5pc-750m-idc/#comment-660 Andrew Bruce Smith Mon, 06 Oct 2008 06:02:51 +0000 http://escherman.wordpress.com/?p=527#comment-660 David - many thanks. One thing that did occur to me after I'd written this was that social media doesn't seem to figure anywhere - unless it comes under "other" digital spend. Even if it constituted all 8pc of "other" digital spend, that it is still a small amount compared to everything else. Will be interesting to see whether social media figures on the scale next time round. David – many thanks. One thing that did occur to me after I’d written this was that social media doesn’t seem to figure anywhere – unless it comes under “other” digital spend. Even if it constituted all 8pc of “other” digital spend, that it is still a small amount compared to everything else. Will be interesting to see whether social media figures on the scale next time round.

]]> By: David Meerman Scott http://escherman.wordpress.com/2008/10/05/tech-firms-global-marketing-spend-events-22pc-33bn-digital-12pc-18bn-pr-5pc-750m-idc/#comment-657 David Meerman Scott Sun, 05 Oct 2008 22:54:02 +0000 http://escherman.wordpress.com/?p=527#comment-657 Andrew - great analysis. Thanks for pointing out my quote. It does seem like (at least in this case) that IDC and I are saying similar things. Cheers, David Andrew – great analysis. Thanks for pointing out my quote. It does seem like (at least in this case) that IDC and I are saying similar things.

Cheers, David

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