Comments on: Most PR people believe print coverage is more valuable than online: an exercise in cognitive dissonance?

By: Volvo hires media buying agency to handle online PR: not such a bad idea? « In Front Of Your Nose: An online PR blog

Thu, 14 May 2009 10:40:46 +0000

[...] Those PR folk who still think print coverage is more valuable than online ought to take note of this latter point – as print circulations decline and advertising revenues shrink, the amount of editorial real estate available becomes smaller – and as media consumption patterns continue to shift in favour of digital, then the default focus on print based media relations becomes even harder to justify. [...]

By: The Wildfire Blog - Wildfire PR & Marketing - Business and Consumer Technology Public Relations : Blog Archive : Time to reassess attitudes to ‘online’

Wed, 13 Aug 2008 17:32:12 +0000

[...] Macmillan brought the survey to my attention and since then others have contributed (including here if my Vietnamese is up to scratch…). Andrew makes a great [...]

By: Andrew Bruce Smith

Andrew Bruce Smith — Fri, 08 Aug 2008 09:14:53 +0000

Richard – thanks for the comment – I think you are absolutely right. And I don’t deny it is a tough process for any agency – how do you balance the transition from your current skill set and organisational structure to one that more accurately maps onto the emerging environment. And do it without damaging growth, profit and employee churn? Likewise, if clients aren’t demanding it, why try and build something they don’t yet realise they need? However, anticipating demand is marketing 101. Those that bite the bullet and are building the skill sets and new services that clients are going to start demanding en masse (soon) are surely the ones that stand to benefit most.

By: Richard Houghton

Richard Houghton — Fri, 08 Aug 2008 09:02:56 +0000

Why the disconnect? Maybe it is fear of change amongst consultants? Online media ia changing incredibly quickly and if you have quarterly targets, staff churn and new business to manage stopping to undersrtand how best to exploit digital is just a step too far. Seems to me that the onlien world is waht the PR sector has been wnating for the last 20 year. Fast, transparent and measurable.