Comments on: Dan Roam’s “Back of a Napkin” approach to visual thinking (and how I bought the book). http://escherman.wordpress.com/2008/07/16/dan-roams-back-of-a-napkin-approach-to-visual-thinking-and-how-i-bought-the-book/ Andrew Bruce Smith of escherman on technology PR. And George Orwell. Mostly. Sat, 19 Dec 2009 03:25:55 +0000 http://wordpress.com/ hourly 1 By: Brian Buck http://escherman.wordpress.com/2008/07/16/dan-roams-back-of-a-napkin-approach-to-visual-thinking-and-how-i-bought-the-book/#comment-851 Brian Buck Thu, 08 Jan 2009 22:26:02 +0000 http://escherman.wordpress.com/?p=443#comment-851 This has been one of my BEST-OF books for 2008. I love your visual for purchasing Dan Roam's book. I keep striving to use the techniques i learned! Keep up the fantastic work! This has been one of my BEST-OF books for 2008. I love your visual for purchasing Dan Roam’s book. I keep striving to use the techniques i learned! Keep up the fantastic work!

]]> By: On Books and Blogging and Video and Vlogging and Twittering and Social Networking | HarperStudio http://escherman.wordpress.com/2008/07/16/dan-roams-back-of-a-napkin-approach-to-visual-thinking-and-how-i-bought-the-book/#comment-783 On Books and Blogging and Video and Vlogging and Twittering and Social Networking | HarperStudio Mon, 01 Dec 2008 20:31:47 +0000 http://escherman.wordpress.com/?p=443#comment-783 [...] subscribe to an author’s RSS feeds, read the Amazon reviews, and then click to buy (or not). Andrew Bruce Smith described it perfectly in his blog about how he decided to buy Dan Roam’s BACK OF THE NAPKIN [...] [...] subscribe to an author’s RSS feeds, read the Amazon reviews, and then click to buy (or not). Andrew Bruce Smith described it perfectly in his blog about how he decided to buy Dan Roam’s BACK OF THE NAPKIN [...]

]]> By: Shallie Bey http://escherman.wordpress.com/2008/07/16/dan-roams-back-of-a-napkin-approach-to-visual-thinking-and-how-i-bought-the-book/#comment-682 Shallie Bey Sat, 11 Oct 2008 16:05:03 +0000 http://escherman.wordpress.com/?p=443#comment-682 Thank you for this informative post on Dan Roam and The Back of the Napkin. I have been looking for useful information relating to this book that I can share with other entrepreneurs. I have added your post to a directory on <a title="The Back of the Napkin" href="http://www.squido.com/The-Back-of-the-Napkin" rel="nofollow">The Back of the Napkin</a>. I hope your blog will inspire others to read the book and to get to work solving the problems of the world. Shallie Bey <a title="Smarter Small Business Blog" href="http://businessrebirth.blogspot.com" rel="nofollow">Smarter Small Business Blog</a> Thank you for this informative post on Dan Roam and The Back of the Napkin. I have been looking for useful information relating to this book that I can share with other entrepreneurs. I have added your post to a directory on The Back of the Napkin.

I hope your blog will inspire others to read the book and to get to work solving the problems of the world.

Shallie Bey
Smarter Small Business Blog

]]> By: Most PR people believe print coverage is more valuable than online: an exercise in cognitive dissonance? « In Front Of Your Nose http://escherman.wordpress.com/2008/07/16/dan-roams-back-of-a-napkin-approach-to-visual-thinking-and-how-i-bought-the-book/#comment-604 Most PR people believe print coverage is more valuable than online: an exercise in cognitive dissonance? « In Front Of Your Nose Thu, 07 Aug 2008 16:43:54 +0000 http://escherman.wordpress.com/?p=443#comment-604 [...] - I’m not saying print media is completely irrelevant. That’s patent nonsense - and my own recent experience bears out the role it can play in a purchase decision. However, to automatically assume that print is the most influential medium is more an act of faith [...] [...] – I’m not saying print media is completely irrelevant. That’s patent nonsense – and my own recent experience bears out the role it can play in a purchase decision. However, to automatically assume that print is the most influential medium is more an act of faith [...]

]]> By: Dan Roam and the 21st century feedback loop « In Front Of Your Nose http://escherman.wordpress.com/2008/07/16/dan-roams-back-of-a-napkin-approach-to-visual-thinking-and-how-i-bought-the-book/#comment-570 Dan Roam and the 21st century feedback loop « In Front Of Your Nose Thu, 17 Jul 2008 13:09:28 +0000 http://escherman.wordpress.com/?p=443#comment-570 [...] posted yesterday about Dan Roam’s book The Back of the Napkin. Overnight, he picks up a Google Alert about my blog post and in turn, comments - and posts a very [...] [...] posted yesterday about Dan Roam’s book The Back of the Napkin. Overnight, he picks up a Google Alert about my blog post and in turn, comments – and posts a very [...]

]]> By: Andrew Bruce Smith http://escherman.wordpress.com/2008/07/16/dan-roams-back-of-a-napkin-approach-to-visual-thinking-and-how-i-bought-the-book/#comment-567 Andrew Bruce Smith Thu, 17 Jul 2008 08:58:11 +0000 http://escherman.wordpress.com/?p=443#comment-567 Dan - appreciate your comments (and for the reciprocal blog post and link forwarding!), There is indeed something rather wild in reading about an author, buying his book and then having direct contact with the author within a few days. I guess at the end of the day what are really "selling" is a whole conceptual methodology and framework - the book is simply one aspect of a whole ecosystem that incorporates your company website, blog, YouTube, etc - it is an increasingly complex world we live - but perhaps thanks to your book, the humble pen and paper may well prove our saviour ;-) Dan – appreciate your comments (and for the reciprocal blog post and link forwarding!), There is indeed something rather wild in reading about an author, buying his book and then having direct contact with the author within a few days.

I guess at the end of the day what are really “selling” is a whole conceptual methodology and framework – the book is simply one aspect of a whole ecosystem that incorporates your company website, blog, YouTube, etc – it is an increasingly complex world we live – but perhaps thanks to your book, the humble pen and paper may well prove our saviour ;-)

]]> By: Dan Roam http://escherman.wordpress.com/2008/07/16/dan-roams-back-of-a-napkin-approach-to-visual-thinking-and-how-i-bought-the-book/#comment-566 Dan Roam Thu, 17 Jul 2008 04:48:59 +0000 http://escherman.wordpress.com/?p=443#comment-566 Wow Andrew -- this is a great post. It is an amazing (and amazingly clear) view into the real process that real readers go through to really buy a book. You'll be happy to know that I sent it to my publisher, publicist, agent, and everybody else I know in publishing as a reminder of all the bits we need to push on and maintain to attract a potential buyer. I've blogged your blog myself, thus bringing this into a disconcertingly full loop. There's something very twenty-first century about all this, but I can't quite put my finger on it. :-) www.digitalroam.typepad.com - Dan Roam Author of "The Back of the Napkin" Wow Andrew — this is a great post. It is an amazing (and amazingly clear) view into the real process that real readers go through to really buy a book.

You’ll be happy to know that I sent it to my publisher, publicist, agent, and everybody else I know in publishing as a reminder of all the bits we need to push on and maintain to attract a potential buyer.

I’ve blogged your blog myself, thus bringing this into a disconcertingly full loop. There’s something very twenty-first century about all this, but I can’t quite put my finger on it. :-)

http://www.digitalroam.typepad.com

- Dan Roam
Author of “The Back of the Napkin”

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