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	<title>Comments on: Do your PR messages consist of 2 or 3 words? And why should you care?</title>
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	<link>http://escherman.wordpress.com/2008/07/11/do-your-pr-messages-consist-of-2-or-3-words-and-why-should-you-care/</link>
	<description>Andrew Bruce Smith of escherman on technology PR. And George Orwell. Mostly.</description>
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		<title>By: Are only 36 people in the UK interested in retaining customers? &#171; In Front Of Your Nose: A PR blog. Of Sorts.</title>
		<link>http://escherman.wordpress.com/2008/07/11/do-your-pr-messages-consist-of-2-or-3-words-and-why-should-you-care/#comment-720</link>
		<dc:creator>Are only 36 people in the UK interested in retaining customers? &#171; In Front Of Your Nose: A PR blog. Of Sorts.</dc:creator>
		<pubDate>Mon, 03 Nov 2008 10:37:36 +0000</pubDate>
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		<description>[...] lack of interest in customer retention? No. It simply bears out what we&#8217;ve said before - the majority of search terms consist of only 2 or 3 words. And that people tend not to use Google in great numbers to ask specific [...]</description>
		<content:encoded><![CDATA[<p>[...] lack of interest in customer retention? No. It simply bears out what we&#8217;ve said before &#8211; the majority of search terms consist of only 2 or 3 words. And that people tend not to use Google in great numbers to ask specific [...]</p>
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		<title>By: Do tech and digital PR firms eat their own dog food? &#171; In Front Of Your Nose</title>
		<link>http://escherman.wordpress.com/2008/07/11/do-your-pr-messages-consist-of-2-or-3-words-and-why-should-you-care/#comment-668</link>
		<dc:creator>Do tech and digital PR firms eat their own dog food? &#171; In Front Of Your Nose</dc:creator>
		<pubDate>Fri, 10 Oct 2008 11:18:40 +0000</pubDate>
		<guid isPermaLink="false">http://escherman.wordpress.com/?p=432#comment-668</guid>
		<description>[...] Clearly potential purchasers of tech PR services don’t use these terms to find the information they want. But perhaps we shouldn’t be surprised. As I’ve discussed previously, the majority of search terms consist of only 2 or 3 words. [...]</description>
		<content:encoded><![CDATA[<p>[...] Clearly potential purchasers of tech PR services don’t use these terms to find the information they want. But perhaps we shouldn’t be surprised. As I’ve discussed previously, the majority of search terms consist of only 2 or 3 words. [...]</p>
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		<title>By: Andrew Bruce Smith</title>
		<link>http://escherman.wordpress.com/2008/07/11/do-your-pr-messages-consist-of-2-or-3-words-and-why-should-you-care/#comment-562</link>
		<dc:creator>Andrew Bruce Smith</dc:creator>
		<pubDate>Wed, 16 Jul 2008 10:52:17 +0000</pubDate>
		<guid isPermaLink="false">http://escherman.wordpress.com/?p=432#comment-562</guid>
		<description>From Keyword Discovery - the link in the post should take you to the table which includes the Finnish results</description>
		<content:encoded><![CDATA[<p>From Keyword Discovery &#8211; the link in the post should take you to the table which includes the Finnish results</p>
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		<title>By: Ben Roome</title>
		<link>http://escherman.wordpress.com/2008/07/11/do-your-pr-messages-consist-of-2-or-3-words-and-why-should-you-care/#comment-561</link>
		<dc:creator>Ben Roome</dc:creator>
		<pubDate>Wed, 16 Jul 2008 08:00:35 +0000</pubDate>
		<guid isPermaLink="false">http://escherman.wordpress.com/?p=432#comment-561</guid>
		<description>Mr. Smith: Where did you get that stat on Finnish search terms?</description>
		<content:encoded><![CDATA[<p>Mr. Smith: Where did you get that stat on Finnish search terms?</p>
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		<title>By: &#8220;Online journalism is about more than just writing&#8221;: Chris Green, Editor, IT Pro &#171; In Front Of Your Nose</title>
		<link>http://escherman.wordpress.com/2008/07/11/do-your-pr-messages-consist-of-2-or-3-words-and-why-should-you-care/#comment-550</link>
		<dc:creator>&#8220;Online journalism is about more than just writing&#8221;: Chris Green, Editor, IT Pro &#171; In Front Of Your Nose</dc:creator>
		<pubDate>Fri, 11 Jul 2008 15:29:29 +0000</pubDate>
		<guid isPermaLink="false">http://escherman.wordpress.com/?p=432#comment-550</guid>
		<description>[...] PRs also need to adopt a similar methodology and mindset. [...]</description>
		<content:encoded><![CDATA[<p>[...] PRs also need to adopt a similar methodology and mindset. [...]</p>
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