Comments on: Why Search Marketing Is Eating PR’s lunch

By: LOTD: 7/2/08 « Chris Thilk

LOTD: 7/2/08 « Chris Thilk — Fri, 17 Apr 2009 17:06:11 +0000

[...] story about how search marketing is doing what PR isn’t and how that’s going to wind up destroying PR. Let’s make this clear: Search marketing [...]

By: LOTD: 7/2/08 | Open The Dialogue

LOTD: 7/2/08 | Open The Dialogue — Thu, 27 Nov 2008 23:21:33 +0000

[...] story about how search marketing is doing what PR isn’t and how that’s going to wind up destroying PR. Let’s make this clear: Search marketing [...]

By: How to set up an online monitoring system « PR Research

How to set up an online monitoring system « PR Research — Thu, 03 Jul 2008 23:38:46 +0000

[...] blog post talks about how “search marketing is eating PR’s [...]

By: Nicholas O'Flaherty

Nicholas O'Flaherty — Sat, 28 Jun 2008 00:14:13 +0000

In many ways, a disturbingly accurate post Andrew!
That meeting point between PR and Search goes both ways of course; if the PR agency gets it right, it could very well end up appropriating much of the skill set and activity currently undertaken by search marketers.

By: Murphy’s Law » Something for the weekend..

Murphy’s Law » Something for the weekend.. — Fri, 27 Jun 2008 23:08:57 +0000

[...] Smith believes that search marketing is eating PR’s [...]

By: Andrew Bruce Smith

Andrew Bruce Smith — Thu, 26 Jun 2008 11:27:01 +0000

A little too wide in scope? Not sure I follow – are all general points invalid? BTW – I’m not saying SEM agencies are white knights – but clearly the better ones are doing better business because they are delivering better value – the best ones will create sustainable business – the ones who are short term “black box” merchants will get found out.

By: Danny Brown

Danny Brown — Wed, 25 Jun 2008 19:16:44 +0000

Interesting points, although some are a little too wide in scope. However, you do make a valid case that the PR industry as a whole need to change.

The best ones are the ones that have already made the leap to count PR as just another part of an overall strategy – SEM, SEO, social networking, branding and PR can (and should) work together.

My company – http://www.pressreleasepr.com – has been doing this from the offset, and the results I bring my clients far outweigh many bigger and “better” (for wont of a better word) PR agencies.

One pint I didn’t see you touch upon is that although many search engine marketing companies are making a killing financially, a lot are not bringing results that they offer. Instead, they take advantage of people who’ve heard the “SEM buzz” and need to get involved, despite not knowing what that encapsulates.

So it’s not all the PR industry’s fault…