http://escherman.wordpress.com/2008/05/21/what-is-your-attitude-to-marketing-investment-risk/ Andrew Bruce Smith of escherman on technology PR. And George Orwell. Mostly. Sat, 19 Dec 2009 03:25:55 +0000 http://wordpress.com/ hourly 1 http://escherman.wordpress.com/2008/05/21/what-is-your-attitude-to-marketing-investment-risk/#comment-482 Andrew Bruce Smith Thu, 22 May 2008 07:52:59 +0000 http://escherman.wordpress.com/?p=415#comment-482 A book? Now there's a thought. As for abuse, bring it on. ;-) A book? Now there’s a thought. As for abuse, bring it on.

]]> http://escherman.wordpress.com/2008/05/21/what-is-your-attitude-to-marketing-investment-risk/#comment-475 Stephen Waddington Wed, 21 May 2008 21:23:56 +0000 http://escherman.wordpress.com/?p=415#comment-475 Neat analogy. When are you going to give up this PR nonsense and write a book. You should. Here's the issue: almost all marketing and PR professionals have a low attitude to marketing investment risk, but seek the excitement in their career, results, and awards associated with high investment risk. I'm going to stop reading your blog as my comments and cross posting are being to get sycophantic. Traditional levels of abuse need to resume :-) Neat analogy. When are you going to give up this PR nonsense and write a book. You should. Here’s the issue: almost all marketing and PR professionals have a low attitude to marketing investment risk, but seek the excitement in their career, results, and awards associated with high investment risk. I’m going to stop reading your blog as my comments and cross posting are being to get sycophantic. Traditional levels of abuse need to resume

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