In Front Of Your Nose: An online PR blog

Andrew Bruce Smith of escherman on technology PR. And George Orwell. Mostly.

Great tits cope well with warming

Someone at the BBC had fun with that headline. It is – of course – referring to the fact that researchers found that great tits are laying eggs earlier in the spring than they used to, keeping step with the earlier emergence of caterpillars. But you knew that, didn’t you?

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RSS Online PR and Social Media (via Econsultancy)

  • Social Media: who can show us the real value? December 8, 2009
    Imagine logging into your email every Monday morning to find a report clearly outlining the value derived from all the time, effort and resource you’ve expended on the social web. That would be nice wouldn’t it? Seeing what impact of all that faffing about in Facebook; Twitter twaddling and blog blabbing has done for your brand would be invaluable. But what […]
    Karl Havard
  • Q&A: Xenios Thrasyvoulou of PeoplePerHour.com December 8, 2009
    How does PeoplePerHour.com work? It's an online marketplace which, mainly small, businesses can use to outsource work to a thriving community of self-employed freelancers, or people with micro-businesses, perhaps working from home.This outsourcing is facilitated through the site; we help businesses to find the right freelancer for the work, and follow i […]
    Graham Charlton
  • Dell reaches $6.5m sales via Twitter December 8, 2009
    While the original @DellOutlet Twitter account was revealed in June to have generated $3m for the company, the growth of revenues outside of the US is also impressive.  The Canadian @DellHomeSalesCA account has generated $150,000 in less then a year, while in just seven months, the Brazilian equivalent (@dellnobrasil) has driven $800,000 in sales. Dell also […]
    Graham Charlton
  • MPs as brands: does name-recognition matter? December 7, 2009
    Using Twitter I sent messages to a handful of MPs and PPCs who have active accounts. Many chose not to reply (perhaps an indicator that they're not doing a good job) but a few did. Most notably, Labour civil service minister Tom Watson replied: This position was that in the long run, name recognition amongst his constituents is less important than advoc […]
    Ben LaMothe
  • Social media measurement: a 10-step guide December 4, 2009
    Step one Read my article on social media measurement to understand that social optimisation is really all about the bigger picture: satisfaction, engagement, loyalty and ultimately profits. The past decade has been largely about customer acquisition, whereas the next one will shift towards retention. Social optimisation strategies will certainly help you to […]
    Chris Lake
  • Mobile site review: Twitter December 4, 2009
    The look of the new mobile site is a big improvement on the previous version, and now matches the look of the desktop site: Tweets are easier to read now, and most useful of all is the addition of tabs towards the top of the page so you can switch between mentions, direct messages etc. Towards the foot of the page, you can see an update of your status, as we […]
    Graham Charlton
  • Virgin Media's customer service / Twitter fail December 3, 2009
    I first tried to get on to their website on my iPhone and find out if there were any major regional or national faults that may be causing the problem. The website can be a pain at the best of times, but it let me and plenty of other customers down when it could have been useful. This is the message I got when accessing the faults status page: It did provide […]
    Graham Charlton
  • Customer Engagement Report 2010 December 3, 2009
    This is the fourth annual Customer Engagement Report, produced in association with cScape. This is the most comprehensive and influential report available on customer engagement, and features expert commentary from the likes of Andy Beal, Jim Sterne, Eric T. Peterson, Ron Shevlin, Martha Russell, BJ Fogg and Ian Jindal. The research is useful for those who w […]
    Econsultancy
  • Q&A: Maura Curtin, Social Media Advertising Consortium December 2, 2009
    Q: Tell me about how SMAC came into being.     A: Tom Gerace, the CEO of Gather.com, and who also founded BeFree, it was his initiative. Working on the publishing side of the business he saw that agencies, publishers and brands needed a common business structure to work in this new world of social media. He talked with a number of people who became part of t […]
    Rebecca Lieb
  • 16 social media guidelines used by real companies December 2, 2009
    IBM Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so. Try to add value. Provide worthwhile information and perspective. IBM's brand is best represented by its people and what you publish may reflect on IBM's brand. Speak in the first person. Use your own […]
    Chris Lake

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  • Toy firm seeks to reassure parents over hamster toys following safety fears December 8, 2009
    The UK distributors behind the children's toy rocked by claims that it is poisonous has sought to reassure parents that its products are safe.Read: Toy firm seeks to reassure parents over hamster toys following safety fears.
    PR Week
  • Tiger Woods' image 'not damaged in the long term', say sports PR experts December 4, 2009
    Sports PR experts have said they believe Tiger Woods' reputation will not be damaged in the long term following scandalous revelations about his private life being made public.Read: Tiger Woods' image 'not damaged in the long term', say sports PR experts.
    PR Week
  • Shamed NHS trusts in PR fightback following Dr Foster report December 3, 2009
    NHS trusts media crisis How the worst-performing NHS trusts in Dr Foster report responded.Read: Shamed NHS trusts in PR fightback following Dr Foster report.
    PR Week
  • Centrica website named best in UK for CSR comms December 3, 2009
    Centrica, owner of British Gas, has come out top in an audit of a CSR communications of the FTSE 100's 30 largest firms by Italian consultancy Lundquist.Read: Centrica website named best in UK for CSR comms.
    PR Week
  • National Autistic Society to continue campaigning despite Gary McKinnon decision November 27, 2009
    The National Autistic Society will continue to publicise the hidden vulnerabilities of people with Asperger syndrome despite the Government's decision not to block Gary McKinnon's extradition on medical grounds.Read: National Autistic Society to continue campaigning despite Gary McKinnon decision.
    PR Week
  • Study outlines traits of best spokespeople during health crisis December 3, 2009
    Spokespeople who possess a serious yet personable demeanour, and who offer actionable advice, have been judged best placed to communicate issues around health scares.Read: Study outlines traits of best spokespeople during health crisis.
    PR Week
  • Thierry Henry brand 'not irreversibly damaged', say sports PR experts November 20, 2009
    Sports PR experts believe the Thierry Henry brand will not be affected, despite a growing backlash against his handball which destroyed the Republic of Ireland's World Cup hopes earlier this week.Read: Thierry Henry brand 'not irreversibly damaged', say sports PR experts.
    PR Week
  • PRWeek launches new Global edition for international comms updates November 30, 2009
    PRWeek today launches its first truly global edition. Read: PRWeek launches new Global edition for international comms updates.
    PR Week
  • Opinion: From our Readers - Stick to the facts about al-Megrahi November 27, 2009
    Regarding your Communications Crisis 2009 piece (Feature, 20 November), I would like to highlight a number of points about the release of Lockerbie bomber Abdelbaset Ali al-Megrahi.Read: Opinion: From our Readers - Stick to the facts about al-Megrahi.
    PR Week
  • New act offers a direct route to the top table December 1, 2009
    An important act of parliament, with huge implications for communication teams became law this month. The grandly titled "Local Democracy, Economic Development and Construction Act" might even count as a new bill of rights for councils and the citizens they serve. Read: New act offers a direct route to the top table.
    PR Week