Comments on: Is Facebook the future of PR? And the answer to Charles Arthur’s prayers? http://escherman.wordpress.com/2007/07/06/is-facebook-the-future-of-pr-and-the-answer-to-charles-arthurs-prayers/ Andrew Bruce Smith of escherman on technology PR. And George Orwell. Mostly. Sat, 19 Dec 2009 03:25:55 +0000 http://wordpress.com/ hourly 1 By: PR Squared http://escherman.wordpress.com/2007/07/06/is-facebook-the-future-of-pr-and-the-answer-to-charles-arthurs-prayers/#comment-186 PR Squared Mon, 24 Sep 2007 12:56:11 +0000 http://escherman.wordpress.com/2007/07/06/is-facebook-the-future-of-pr-and-the-answer-to-charles-arthurs-prayers/#comment-186 <strong>Pitching In Public</strong> Earlier this week, Robert Scoble suggestedthat the best way for PR pros to pitch him is via his Facebook Wall. This no doubt sent two shudders through the ranks of the PR world. Shudder #1 Crud, guess I really... Pitching In Public

Earlier this week, Robert Scoble suggestedthat the best way for PR pros to pitch him is via his Facebook Wall. This no doubt sent two shudders through the ranks of the PR world. Shudder #1 Crud, guess I really…

]]> By: Mary Branscombe http://escherman.wordpress.com/2007/07/06/is-facebook-the-future-of-pr-and-the-answer-to-charles-arthurs-prayers/#comment-185 Mary Branscombe Fri, 06 Jul 2007 22:19:31 +0000 http://escherman.wordpress.com/2007/07/06/is-facebook-the-future-of-pr-and-the-answer-to-charles-arthurs-prayers/#comment-185 mmmmm. Facebook takes too much time to update, to monitor - I have to keep going back to their stupid site and typing in capchas and generally running around. Why would I see that as a good way to interact when I can put information on my blog much more efficiently? And expecting people to be accurate and to police the legitimacy of their networks is what makes Linked In less valuable than it should be. Am I going to offend a PR by refusing to allow a connection (we have to get away from this playground vocabulary of 'be my friend? pleeeease?') and run the risk of them being unhelpful next time I want something from their client? Am I going to take hours connecting to everyone I want input from vs sending out a responsesource post in five minutes? Yes, PRs will have to use social networking and other tools to stay in touch with journalists. it's going to be basic intelligence. If I'm going to a major event it will be on my Website in the events diary on the front page; I would love it if PRs looked at this and refrained from calling at 2am PST when the site shows I plan to be in San Francisco. mmmmm. Facebook takes too much time to update, to monitor – I have to keep going back to their stupid site and typing in capchas and generally running around. Why would I see that as a good way to interact when I can put information on my blog much more efficiently? And expecting people to be accurate and to police the legitimacy of their networks is what makes Linked In less valuable than it should be. Am I going to offend a PR by refusing to allow a connection (we have to get away from this playground vocabulary of ‘be my friend? pleeeease?’) and run the risk of them being unhelpful next time I want something from their client? Am I going to take hours connecting to everyone I want input from vs sending out a responsesource post in five minutes?

Yes, PRs will have to use social networking and other tools to stay in touch with journalists. it’s going to be basic intelligence. If I’m going to a major event it will be on my Website in the events diary on the front page; I would love it if PRs looked at this and refrained from calling at 2am PST when the site shows I plan to be in San Francisco.

]]> By: Andrew Smith http://escherman.wordpress.com/2007/07/06/is-facebook-the-future-of-pr-and-the-answer-to-charles-arthurs-prayers/#comment-184 Andrew Smith Fri, 06 Jul 2007 17:38:45 +0000 http://escherman.wordpress.com/2007/07/06/is-facebook-the-future-of-pr-and-the-answer-to-charles-arthurs-prayers/#comment-184 Ed - that is exactly the point - the traditional agency model will indeed be redundant - and why not? Why pay an agency to have "relationships" on your behalf when you can do it yourself? Agencies will only survive where they genuinely add value - of course, what that value might be is the big question to be answered. Then again, with the new TUPE ruling (see latest post), the trad agency model may be crumbling anyway. Ed – that is exactly the point – the traditional agency model will indeed be redundant – and why not? Why pay an agency to have “relationships” on your behalf when you can do it yourself? Agencies will only survive where they genuinely add value – of course, what that value might be is the big question to be answered.

Then again, with the new TUPE ruling (see latest post), the trad agency model may be crumbling anyway.

]]> By: Ed Lee http://escherman.wordpress.com/2007/07/06/is-facebook-the-future-of-pr-and-the-answer-to-charles-arthurs-prayers/#comment-183 Ed Lee Fri, 06 Jul 2007 17:21:45 +0000 http://escherman.wordpress.com/2007/07/06/is-facebook-the-future-of-pr-and-the-answer-to-charles-arthurs-prayers/#comment-183 if you're right and public social networks such as facebook are the future of media relations, you can say goodbye to the traditional PR agency model. why would i hire an agency when i'm "friends" with all the important reporters on my company's beat? if you’re right and public social networks such as facebook are the future of media relations, you can say goodbye to the traditional PR agency model. why would i hire an agency when i’m “friends” with all the important reporters on my company’s beat?

]]> By: Tim Hoang http://escherman.wordpress.com/2007/07/06/is-facebook-the-future-of-pr-and-the-answer-to-charles-arthurs-prayers/#comment-182 Tim Hoang Fri, 06 Jul 2007 16:34:49 +0000 http://escherman.wordpress.com/2007/07/06/is-facebook-the-future-of-pr-and-the-answer-to-charles-arthurs-prayers/#comment-182 Some good points though i'm sure that - a)There will still be a place for pitching. everyone wants the future of PR to about being on two way communication with journalists, but there are just too many stories out there for that to be possible b) PR will never fully embrace social networking. It can work but is completely hit and miss and they are too scared of not being in control of the message (i know there's a filtering process in journalists but there more accountable than a blogger) c) Charles Authur will never be happy Some good points though i’m sure that -
a)There will still be a place for pitching. everyone wants the future of PR to about being on two way communication with journalists, but there are just too many stories out there for that to be possible
b) PR will never fully embrace social networking. It can work but is completely hit and miss and they are too scared of not being in control of the message (i know there’s a filtering process in journalists but there more accountable than a blogger)
c) Charles Authur will never be happy

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