In Front Of Your Nose: An online PR blog

Andrew Bruce Smith of escherman on technology PR. And George Orwell. Mostly.

April 30, 2007 • 6:27 pm

Tagcloud: the PRs friend or foe?

Canuckflack reports on how Tagcrowd can be used by PRs to quickly analyse text to check for key words and  messages. He says it:

  • shines a light on underlying tone (positive, negative, inspirational)
  • helps you understand the emotion being communicated (strong, responsive, dedicated, things like that)
  • provides a 50 word impression of the text and the intentions of its authors
  • much cheaper than contracted media analysis, with a similar level of accuracy

Tag clouds are also helpful in comparing texts. Over at pollster.com, you can see an analysis of the speeches delivered by the Democratic presidential candidates on Thursday night.

The breakthrough of TagCrowd is the easy capability to develop a tag
cloud from any text – online or off line. This is a practical
application of 2.0 technology to our everyday work as communicators and
marketers.

As more web apps and mashups can be applied to offline tasks, these
forms of technology will be integrated into the everyday work of all
communicators and marketers – not just by early adopters and the
technically saavy.

But journalists can use it too – they can analyse press releases to quickly see what message the PR wants them to believe – and then decide for themselves whether they’ll buy it or not. All this Web 2.0 stuff has a double edged sword.

Filed under: Technology PR

One Response

  1. Colin McKay says:
    April 30, 2007 at 7:39 pm

    That’s fantastic! I guess journalists will get tired of words like “empowered,” “community” and “impacted” appearing in 60pt font in their tag clouds.
    :-)

    Reply

Leave a Reply

Andrew Bruce Smith on Twitter

RSS Online PR on Twitter

RSS Online PR and Social Media (via Econsultancy)

  • The Web 2.0 Suicide Machine mortifies Facebook and for good reason January 5, 2010
    Fortunately, there's the Web 2.0 Suicide Machine. The work of Rotterdam-based Moddr, the Web 2.0 Suicide Machine lets you log off for good without much hassle. Just provide your login details for popular Web 2.0 websites you use and the Suicide Machine can do the dirty work of essentially deleting your online profiles. On Facebook, for instance, this en […]
    Patricio Robles
  • O2’s major mobile marketing spamfail January 4, 2010
    Now, I can deal with the cold weather, annoying consumers barging past me to seek out discounted high street treasure, and wall-to-wall bad TV. But I can’t deal with the fact that a mobile operator is unable or unwilling to remove me from its marketing list. It’s a marketing basic. Everybody loves a giveaway, in theory, although you couldn’t pay me to downlo […]
    Chris Lake
  • Will Google Wave be the stand-out collaboration success of 2010? January 4, 2010
    If 2009 has been the year of the social media expert (often somebody with no practical experience but a history of reposting stories, he wrote cynically...), 2010 will be the year of social collaboration. I mean this in relation to business process and internal communications, not the external facing application of social media. At the heart of this trend li […]
    James Gurd
  • Five things you need to do online in 2010 January 4, 2010
    Christmas indulgence is over and we’re all racing back to the office filled with positivity, enthusiasm and hopefully fading hangovers. If you’re planning to plough this positivity into your website then great. You’re not too late to increase your customer base through the internet and, thanks to localised search and long-tail keywords, you can still compete […]
    Kevin Gibbons
  • Free your blog comments from SEO and improve your SEO January 4, 2010
    In the beginning comments on blogs were seen as a win-win scenario. The blog owner could see that someone cared enough about the post to comment. The blog owner got some free copy. Someone else was writing for their blog; albeit just a little paragraph or so. It was still content and content was still king. The kindly person leaving the comment got something […]
    Andrew Girdwood
  • Five minutes on YouTube, a $30m Hollywood contract December 18, 2009
    But Halpern's big break looks incredibly small compared to that of Uruguayan filmmaker Fede Alvarez. According to the BBC, he has been offered a $30m contract to produce a Hollywood sci-fi film for Sam Raimi’s Ghost House Pictures. Raimi, of course, is well-known for his work on the Spiderman films and Evil Dead series. Who is Alvarez? Alvarez is a prof […]
    Patricio Robles
  • Best of 2009: 24 social media experts interviewed December 18, 2009
    Dell's Richard Binhammer on selling via TwitterRichard talks about Dell's sales stats on Twittter, and the company's approach to social media measurement. Shel Israel talks about TwitterI recently talked to Shel about how businesses, large and small, are using Twitter. Pluck's Stephanie Himoff on social media for publishersStephanie talks […]
    Graham Charlton
  • Amazon boosts affiliate social media push on Blogger December 17, 2009
    Expanding on its effort to cash in on social media, Amazon has launched Amazon Associates for Blogger, which is designed to give bloggers on Google's popular blogging service the ability to easily add links to relevant Amazon products when they post. Amazon Associates for Blogger has two integration points: A Product Finder that enables bloggers to high […]
    Patricio Robles
  • Will Facebook's privacy blunder hurt advertisers most? December 16, 2009
    When Facebook launched, it was a private network reserved exclusively for students and alumni at a handful of schools. But over time, as it has opened up to the world at large, it has also become more public. The motivation for this is simple: it will be impossible for Facebook to grow into the company it needs to be financially as a closed, private network. […]
    Patricio Robles
  • Eight cool social media infographics December 16, 2009
    The World Map of Social Networks   Building a Company with Social Media   Facebook vs. Twitter   Map of Online Communities (2007)   The Life Cycle of a Blog   The Conversation Prism   Gender Balance on Social Networking Sites Twitter Statistics This is only a selection of what's out there. What other social media infographics did I miss? Leave your comm […]
    Jake Hird

RSS Online PR

RSS PR Week Community